Majik House conducted a thorough market analysis to understand the local landscape and identify opportunities and challenges. We examined existing perceptions of the Consulate, the impact of the French institutional network, and positive contributions by French firms and organizations. This analysis guided our efforts in positioning the Consulate effectively and tailoring our branding campaign to resonate with the local audience.
Majik House conducted detailed segmentation to identify key stakeholders and tailor messaging accordingly. We targeted the thriving French community, local government officials, industry leaders, cultural enthusiasts, and the general public interested in Indo-French relations. This segmentation allowed us to create compelling content that resonated with each group, ensuring maximum impact.
Working closely with the Consulate, Majik House defined and enhanced its brand identity. The campaign positioned the Consulate as a dynamic "start-up" institution with a commitment to solidarity with the Indian people. We highlighted the Consulate's influence on Bangalore, its dedication to innovation and "Tech for good," and its high-level cooperation in sciences. The brand identity emphasized collaborative solutions for today's challenges, "Make in India" initiatives, Industry 4.0, and smart cities. Additionally, we showcased the Consulate's commitment to education, highlighting the French language as a valuable asset that brought an alternative viewpoint and mutual inspiration.
Majik House's collaboration with the French Consulate in Bangalore resulted in a successful branding campaign for their 10th anniversary. Through strategic market analysis, precise target audience segmentation, and thoughtful brand positioning, we effectively showcased the Consulate's achievements and fostered collaboration between France and India. The engaging videos, visually striking graphic designs, and immersive ebook left a lasting impact on stakeholders and the general public. Majik House's commitment to excellence in visual storytelling was further strengthened, and we look forward to future opportunities to create transformative branding experiences.
