TOPIC:

How The Majik House helped Tan90 with their rebrandng (one of the biggest cold chains portable company)?

‍INTRODUCTIONπŸ“–

Navigating the intricacies of the Indian cold chain industry required a thorough understanding of market dynamics. Tan90's focus on economical solutions aligned seamlessly with the growing demand for efficient and sustainable cold chain services, positioning them as key players in the market.

‍Market Analysis❓

‍Brand Identity and PositioningπŸ‘”πŸ”

Tan90 carved a distinct identity by emphasizing economical yet high-quality cold chain solutions. Their positioning as a provider ensuring taste preservation in food and stability in pharmaceuticals resonates with industries seeking reliable and cost-effective temperature-controlled solutions.

Market research πŸ’¬

Understanding the pulse of the cold chain industry was crucial for Tan90 Thermal Solutions. The initial research unveiled a market hungry for sustainable and efficient solutions. As Tan90 delved deeper, a clear picture emerged, emphasizing the need for economical options without compromising quality. This insight spurred the development of their groundbreaking CAAS and propelled them to strategically deploy over 800 units across 12 states, aligning perfectly with the demand for scalable and accessible cold chain solutions.

1. Demand for Sustainable Solutions: Market research unveiled a strong demand for sustainable cold chain solutions. Tan90's emphasis on CO2 emission savings through their portable storage solutions aligned perfectly with this trend.
2. Clientele Needs for Texture Preservation: Understanding the nuanced needs of clients, Tan90's research highlighted the paramount importance of texture preservation in the food industry. This insight directed their focus on solutions that not only maintained temperatures but also preserved the quality of stored food items.
3. Scalability and Accessibility: Market research emphasized the need for scalable and accessible cold chain solutions, influencing Tan90's deployment of over 800 portable units strategically positioned across 12 states.

Challenges FacedπŸ’Ž

Addressing the challenges inherent in the cold chain industry, Tan90 encountered multifaceted obstacles that required innovative solutions.


1. Rural Outreach:

Extending their services to rural areas posed a challenge due to infrastructure limitations. Tan90 navigated this by strategically positioning portable units in key locations, optimizing accessibility.

2. Technology Integration:

Incorporating advanced technology into portable solutions required meticulous planning. Tan90 overcame this challenge by investing in cutting-edge temperature control technology.

ConclusionπŸ‘©πŸ”¬

3. Competitive Landscape:

In a competitive market, Tan90 faced the challenge of differentiating themselves. Their emphasis on CO2 emission savings and economical yet effective solutions set them apart.

Through strategic collaboration, the team successfully navigated the complexities of the cold chain industry, positioning Tan90 Thermal Solutions as a leader in economical and sustainable cold chain services. The case study sheds light on the pivotal role played in crafting Tan90's narrative, emphasizing market analysis, brand identity, and overcoming industry challenges. The collaborative effort contributed to Tan90's significant impact on CO2 emissions and the successful deployment of over 800 units, showcasing the power of innovation and strategic collaboration in the realm of thermal solutions.

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Through strategic collaboration, the team successfully navigated the complexities of the cold chain industry, positioning Tan90 Thermal Solutions as a leader in economical and sustainable cold chain services. The case study sheds light on the pivotal role played in crafting Tan90's narrative, emphasizing market analysis, brand identity, and overcoming industry challenges. The collaborative effort contributed to Tan90's significant impact on CO2 emissions and the successful deployment of over 800 units, showcasing the power of innovation and strategic collaboration in the realm of thermal solutions.

In a competitive market, Tan90 faced the challenge of differentiating themselves. Their emphasis on CO2 emission savings and economical yet effective solutions set them apart.

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Tan90 Thermal Solutions

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